Planning Weeks 1-2

Write a Compelling Selling Story

Tell prospective customers how they will gain from buying from you

During the first stage of the program, we will help you develop a marketing system that permits you to tell your company’s story of customer benefits in a variety of formats, ranging from the front of your business card, to a selling brochure, to elaborate selling copy on your website.

The length of what you say about your company may vary, but it all starts with you creating what is known as “your elevator pitch” so named by how much time you have on a typical elevator ride to pitch someone on a business idea.

In this decision, you will have a chance to try out your hand at capsulizing your selling story in twenty five words or less.

How To Do It

1. Open your Marketing Plan Summary and scroll down to the Selling Story section. Type in your narrative following the guidelines shown.

This content will be used later on your website.