VI Course Planning Weeks 1-2

Create Your Marketing Strategy & Action Plan

Before you get started on your planning this week, make sure that you have downloaded and printed off your Week by Week Planning Chart.

Important Note:

Please get into the habit of having the Week by Week Planning Chart sitting on your desk before you start each week’s planning work.

Planning Week 1 and 2 are the section of the program where you will need to apply your most original, creative thinking as you will be developing, section by section, the marketing strategy and action plan that will power your business forward.

You are guided to write your first draft of a marketing plan by answering a series of questions about how you intend to bring your business to life. You enter this narrative into the Marketing Plan Summary document, which you should have already downloaded.

Your narrative includes descriptions of:

1. Your company mission and first year goals.
2. The problem your company will solve.
3. Your Competitive Advantage.
4. Your Target Market.
5. Your Call to Action.
6. Your Selling Story.

Ok, you proceed through your these two planning weeks by reading and completing each Lesson as they are presented.