Planning Week 1-2

Set Your Business Goals

Monetary Goal

We have found that the quickest way for our clients to get a sense of the scale of the needed time and dollar investment in their new business is to have them complete a simple math exercise, which reveals an approximation of how much marketing and selling effort the new business owner will need to make in his first year of business in order to achieve specific personal financial goals.

Non-Monetary Goals

But, we know all too well that money is not the only, and sometimes not the primary, motivation for starting a business.

So, in this decision we also help you explore non-financial goals worthy of achieving during your first year in business.

Some examples include:

1. Land an interview with a major magazine such as Forbes or a major business television program, such as MSNBC.
2. Get an article published in a business publication or on a major website.
3. Enter into a marketing partnership with a larger partner.

How To Do It

1. Go to Marketing Plan Summary.

2. Find Set Business Goals section.

3. Enter your financial and non-financial goals where marked.

NOTE: You may wish to use the formula shown in the Marketing Plan Summary on how to make a reasonable first year sales revenue projection.